The Case Study

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The Background

Our client, a unique vitamin supplements brand, approached us seeking a solution to enhance their online presence. Despite offering a distinctive range of products, they struggled to capture the attention of their target audience.

The Approach

We conducted a comprehensive brand audit and realised that there was an untapped potential in organic search. And an SEO blogging strategy would be best for our client. 

So, what is an SEO blog? 

An SEO blog is a regularly updated section of a website that focuses on creating content optimised for search engines. It involves using strategic keywords, relevant topics, and best practices to improve the blog’s visibility on search engine results pages (SERPs).

For our client, an SEO blog is particularly advantageous because they can: 

  • Rank higher in search engine results pages (SERPS) → Make it more likely for potential customers to discover their products when searching online
  • Establish a connection with their audience → Make it more likely for customers to come back for more and recommend their products to others 
  • Establish themselves as an authoritative source → Make it more likely for customers to trust their products, buying and recommending them more 
  • Highlight the benefits of their products or services in the content → Make it easier for customers to see how their products can serve customers

Our SEO blogging strategy included:

We find that there is a key digital channel for every industry, yours might be Google Search Ads.

Keyword Research

  • Conducted in-depth keyword research to identify relevant and high-traffic keywords within the crafting niche. 
  • Focused on long-tail keywords to target specific user queries related to the client’s products.

Content Optimisation

  • Created engaging and informative blog content around identified keywords.
  • Ensured each piece of content was well-structured, with a clear focus on user intent and readability.
  • Implemented on-page SEO elements, including optimised meta titles, descriptions, and headers.

Regular Content Publishing

  • Established a consistent blogging schedule to maintain a steady flow of fresh and relevant content.
  • Monitored trending topics within the crafting community and incorporated them into the content strategy.

The Results (1.3k increase in organic traffic within the last 28 days)

This spike accounted for nearly 50% of the usual traffic!
organic traffic
(within the last 28 days)

become our new case study!

Just like our vitamin supplements client, what your brand might need is an SEO blogging strategy. Contact us, and we can chat about whether it can deliver tangible results for you.


Absolutely, blogs remain a potent tool for SEO. Search engines appreciate fresh, relevant content, and regularly updated blogs provide an opportunity to target keywords, engage users, and enhance overall website visibility.

Blogging remains a cornerstone of SEO because it allows businesses to showcase expertise, answer user queries, and target specific keywords. Search engines reward sites that consistently provide valuable, relevant content.

Yes, incorporating SEO into your blogs is crucial for maximising their impact. Proper optimisation, including keyword integration, meta tags, and other SEO techniques, helps search engines understand and rank your content effectively.

Yes, blogs can significantly contribute to Google’s ranking. High-quality, optimised content, coupled with strategic SEO practices, improves your website’s relevance, authority, and, consequently, its position in Google search results.

There isn’t a one-size-fits-all answer, but consistency matters. Regularly publishing quality blog posts tailored to your audience and industry can steadily build your site’s authority. Aim for a balance between quantity and quality based on your capacity and audience expectations.

The ideal frequency varies, but aim for at least one high-quality blog post per week. Consistency is key, and the goal is to provide valuable content that aligns with your audience’s interests while incorporating SEO best practices.