lead generation & ecommerce ads
are you on the hunt for a facebook marketing expert?
With 2.5 million people actively using Facebook every month, it's no wonder that businesses turn to Facebook to market their products and services. Accessing such a massive customer base should definitely be on your urgent 'to do' list to stay on top of the competition. What are you waiting for?
Types of Facebook ads we like to work with
Facebook is not only popular because of its large consumer base, it is also popular due to its ingenious use of marketing features that benefit businesses trying to find their ideal client list. Even if you don’t opt to pay for Facebook ads, the ability to link directly to your website from any Facebook content is a ridiculously handy feature. People click once and they are on your website, and potentially go on to buy your services. The easier it is for a customer to get to you, the easier it will be to turn conversions into sales. Customers don’t want to have to work hard to find the services they want to purchase, so make it as easy as humanely possible for them to take the actions you want them to. Facebook has allowed seamless movement between their platform and the websites of businesses, making it EASY for their users, you won’t know how much that benefits your brand until you try it!
FACEBOOK & INSTAGRAM LEAD GENERATION ADS
Interested customers = viable sales leads.
Someone who doesn’t need your services will not get this far in the process and therefore are removed from the potential pool of people you will be contacting further. Easy!
FACEBOOK & INSTAGRAM ECOMMERCE ADS
Utilising Facebook’s pixel, Facebook will tag anyone who has purchased from your site and thereafter goes hunting to go put your ad in front of similar people.
Types of Facebook ad formats do we like to work with
With more than 1,300 targeting options, 15 objectives, 6 main ad formats to choose from – it is not surprising that Facebook ads can look startling to business owners. Without a professional team handling the best combinations of the above for your business, your ad strategy will probably be a little lackluster. Facebook has created three types of Facebook ad objectives that act as a guide for your goals. They all serve a different purpose and fall into these categories: awareness, consideration, and conversions. Based on where you are at with contacting your customers, building awareness, building consideration, or creating conversions – your ads can intelligently target the customers depending on where they sit in the marketing funnel. Within those 3 main objectives are 15 more micro-objectives. So as you can see, it’s a pretty in-depth and impressive process.
The collection format features multiple products & opens up as an Instant Experience when a customer interacts with your ads. Your customers can discover products using their phones in an immersive and visual way.
Instant experience gives you a full-screen experience that opens after someone finds your ad from a mobile device. Creating a direct experience can visually highlight your products, brand, and services.
Dynamic Product Ads
Facebook’s dynamic product ads are quite similar to many other dynamic ads. They can automatically promote your products for those people who have already expressed interest in your website. They are mainly used for retargeting.
Slideshows combine videos, images, text, and sound. You can up to ten images or one video in a slideshow ad.
Adding some movement can make them more attention-grabbing in a busy News Feed.
Carousel ads can showcase more than 12 pictures & videos in one single ad, each tile even comes with it’s own link.
facebook probably knows what you ate for breakfast
building a solid social strategy.
If you are looking for a strong, carefully-crafted and personalised plan to get your brand moving in the direction you need it to, then you are in the right place! To get the conversions you want, we use the following Facebook marketing features and benefits to quickly start seeing the desired results.
quality leads through a sales funnel approach
the pros and cons of facebook ads.
Just like all paid ad platforms, Facebooks ads can easily become a money pitt if you don’t know what you are doing. Leads can easily become poor quality and sale conversion campaigns can easily cost quite a lot per sale. The benefit of using an agency to run your ads is that you have to spend less time trialing what works and what doesn’t.
build your database & get new customers
getting started with facebook ads.
Now that you know what to expect, what are the next steps to get this ball rolling? Below is a very basic step-by-step outline of what comes next, so that you understand the process every step of the way when setting up your business on Facebook!
If you've never run facebook ads before here's some questions which may have popped up.
“I wish there was a huge social platform that could easily identify my target audience, and reach them with effective campaigns that have proven results!”
Whoever yelled that, we’ve got you covered.
Because there is a platform that can do all of those things! Facebook is the most universally used online platform for connecting with others, so it is the place that your business absolutely needs to be! There’s more to creating a booming online business than posting a few pics or ads to your business’s Facebook account, a structured gameplan needs to be designed specifically for you and then executed with flare.
Our social media experts at Chalk n’ Cheese are your go-to team to create your Facebook persona and plan, making sure that you get all the opportunities this gigantic market has to offer. Whatever size your business is, or whatever industry you work in, Facebook has a targeted demographic just waiting to hear about you.
Our Digital Marketing Agency has over 15 years of experience running business campaigns, creating brands, and managing the marketing for businesses all over the country, big and small. Facebook marketing is just one of the many tools on our tool belt that you can have expert access to when choosing us as your marketing partner. You need a team that is passionate about your success, works transparently so that you can see where your investment is going and, most importantly, delivers results via your Facebook marketing. Here at Chalk n’ Cheese, we stay on top of the latest Facebook updates, sales strategies, content trends and come up with creative plans to make sure your business gets seen by the right clients to boost your conversions.
We are an easy-going bunch of people with a lot of expertise between us, so you can rest assured that your business is in safe hands! We ensure that your marketing investments are properly taken care of and offer all the assistance you require to boost your brand online. Whether you need to improve your e-commerce business, build your brand awareness, create effective and attractive Facebook campaigns, or any other service relating to the marketing of your brand, we are the one-stop-shop for all your digital marketing needs. We offer very affordable short and long term contracts with great benefits, all completely customised to your requirements. No frills attached! (Unless you want them, of course.)
There are many reasons to join the 3 million business advertising on Facebook right now, besides the obvious audience size of over 1 BILLION daily active users.
The Targeting Features – The limit to the targeting features of Facebook ads almost doesn’t exist. Businesses can zone in on ideal users based on their locations, demographics, behaviours, age, gender and the list actually goes on!
The Opportunity of Time Spent – We just have to look at ourselves to know how much time people spend on social networks, most people spend a lot of time browsing and scrolling during the day. The average social media user spends roughly 50 minutes on Facebook, Messenger and Instagram every single day. That’s a lot of potential time to get in front of your client base!
With that aside, let’s take a look at some of the pros and cons of Facebook advertising.
Talk to us about your next Facebook Ads needs!
Our team of Facebook Marketing Advertising experts have ranked hundreds of competitive keywords on Google’s top result page. We specialise in tailoring campaigns to support your business goals within the wider marketing framework, and will work closely with you each step of the process. We create powerful Facebook Marketing Advertising strategies that will generate results. Enhance your marketing strategy by appearing in front of the people who actually want to know about your business. Find them today with our help!