What are Google Search Ads & How Can it Benefit Your Business?
Google Adwords gets you appearing on Google’s Top Listings for key phrases you select. Conversion based optimisation is the process of utilising AdWords data to make continuous adjustments to a campaign with the overall goal of achieving a better cost per acquisition. Whether you’re running a services business or a retail shop there are fundamental conversion points to be tracked to better determine what return on investment your AdWords Ad spend is providing you.
From there, you can: