How to: Write a Sensational About Us Page

P.S it's so much easier, and way more fun, than you think!

If you’re like most people, writing about yourself can be a tad daunting. Trust us – you needn’t feel overwhelmed and it’s considerably simpler than you expect. 

A personality packed, informative and appealing About Us page is an exceptionally powerful marketing tool. Put yourself in your potential customers’ and future clients’ shoes – they’ve got a need or problem that you’ve got the solution for! Give them what they came for. An amazing About Us page is the perfect opportunity to spark interest, establish a brand voice, engage with your audience, and gain their trust and support. 

In a nutshell it’s a golden opportunity to reach out and touch someone – and that someone is going to pay you moola for your products, service, or skill – and they’re going to tell a BUNCH of other people. 

About Us pages are perfect platforms for giving visitors to your website a peek into your character or brand identity – what makes you tick, what inspires you and why you’re amped to tell (and sell) your story and share your special something with the world! Pretty exciting, huh?

Oh, and don’t stress about using the very best “Queen’s English”. Simply tell us your tale, from the heart, and our editing fairies will dot your I’s, cross your T’s, check your spelling and punctuation, and polish it all to perfection! Easy peasy, lemon squeezy! 

Ok, let’s get to work.

Essentially About Us Pages are, well, about:

Who you are, what you sell/ provide and why you do it…with a whole lot of punch, personality, pizzaz, pride and passion to sweeten the deal! 

Remember an About Us page is an opportunity for you to engage with your potential customer. Introduce them to the brand, what you do, what you stand for and how you can be of service to them – and make a difference in their lives! Essentially an About Us page tells the story behind your company, whilst hooking your audience. 

Here are a few handy hints ‘n tips for what goes into a kick-ass About Us page.

Make sure you include the following:

  • Our Story/ How We Got Started
  • Our Mission – what is your brand philosophy, what drives you, what motivates and inspires you, and how do you go about achieving your ideals and goals?
  • Share milestones along the way and goals for the future
  • What sets you apart/ makes you unique/ why should clients choose you?
  • What is that special something you hope to bring to your clients/ consumers? 

Obviously, depending on the nature of your business not all of these may be applicable – but that’s the beauty of a carefully crafted About Us Page – it’s about you and what you choose to communicate about your business and brand. Regardless of the industry you’re in, your About Us page shouldn’t be a hasty afterthought. We want you to make a strong first impression on curious customers and clients. 

Writing in the first person (e.g., I, we, our, mine, my) will help build a more personal connection with your target audience. 

Keep in mind your About Us page is the ideal place to:

  • Share the story of your business and the reason you started it.
  • Describe the typical customers or cause your business serves, and why you’re an excellent fit to serve your market.
  • Explain how your products are made/ or how your services are delivered and your business model. 
  • Introduce your team and company culture – i.e., the “real, live” humans behind your business.

Here’s a simple yet effective structure you can use as a springboard:

[Founders] started [company] because [explain the problem/ need in your specific industry].

That’s why [describe your journey to finding and offering the solution].

Along the way we/ I [share milestones, wins and overcoming obstacles].

I/ We want to be [state your mission/ objective and what you intend with the business, going forwards].

Let’s say, for instance you’re an online dog toy, treat and accessory company. You provide high quality, durable, innovative toys, and tasty nutritious treats for dogs. All toys and treats are designed and manufactured locally here in New Zealand and shipped worldwide. 

Your About Us Page would probably look a little like this…

Who are we?

At Dog Daze we know what dogs like – our custom designed dog toys and specially formulated delicious and nutritious dog treats are guaranteed to get those tails wagging! We partner with local Kiwi suppliers, designers, and manufacturers to produce high quality doggy delights that will have your canine turning cartwheels!

Dog Daze was established in 2019 by founder Jazz Canis, a dedicated dog lover and owner herself. “I simply couldn’t find quality dog toys on the shelves that weren’t insanely expensive and imported – so I decided to create an affordable and proudly local brand to bridge the gap, whilst still delivering quality, variety and meticulous attention to detail. With the help of my partner, an expert dog behaviourist and trainer we created Dog Daze Toys & Treats, and doggone it, the pups are wild for them!”

What we do?

We supply quality dog toys and treats across New Zealand and can ship worldwide. Our range is all made from environmentally friendly, ethically sourced materials. We use innovative Kiwi ingenuity, creativity, and design expertise to explore and create fun new ways for our four-legged friends to, quite literally, have a ball! Our Vet Approved range of toys and treats will entertain and enthral your furry pals for hours on end. 

Our mission & values

We aim to be NZ’s largest supplier of quality locally made dog toys and treats – bringing joy and healthy, happy stimulation to dogs all over Aotearoa and beyond. With our boredom-busting treat and toy solutions we’ve got your dogs’ emotional, mental, physical, and sensory needs covered. Happy dog, happy hooman! 

What sets us apart?

We have your pup’s best interests at heart. Every toy and treat in our range have been specially designed to meet specific needs, in collaboration with a team of dog behaviourists, trainers and vets. All our products are locally designed and manufactured. All the ingredients in our delicious, wholesome range of treats are locally sourced. 

Meet the team

Kezz Canis: dog mom to Spider and Rocky, and passionate believer in “no dog deserves to be bored”. 

Jack Darg: dog dad to Vinny, Flex and Sonny, and a genius when it comes to reading dogs’ minds and providing your beloved pups with wholesome, healthy stimulation.

Buttercup: Dog Daze mascot, head of quality control, good girl, and branch (or stick) manager! 

Dog Daze – toys and treats your dog will go barking mad for!