google ad performance

If you are considering investing some money into your advertising to reach your desired audience, then you always want to know that you are investing it in the right place.
There are over 250 million unique active users on Google, 2.5 billion interactions daily, and Google Ads gets an estimated 70% return on investment.
Google Ads is a program that was launched many years after the successful launch of Google.com, which we all know has become the most popular website of all time. It would be crazy not to utilise their users, right?

To make the most of this kind of paid search, you need a Google Ads expert to help you make a strategy that drives results. Choosing the right goals and the potential features that would specifically work for your business does not have to be a headache, we are here to help! Based in Auckland, we help customers with their Google Ads campaigns all over the country!

As Google Ads usage gets competitive, marketers sometimes find it challenging to get on top and often miss their target altogether. Implementing the right strategies to run a PPC campaign is vital and we make that super easy for you.

Have you ever wondered what Google does with the massive amount of data they collect about us? There is a recently released feature that Google Ads has introduced in-market audience that makes use of this huge amount of invaluable information.

This strategy can help advertisers to look beyond the demographics and target audiences who have demonstrated that they are interested in a particular product or service based on their browsing behaviour.

Google knows when an active visitor is researching, clicking on ads, and actually buying. You can utilise this precious data wisely to reach potential customers on several sites across the web.

The standard marketing strategy serves up ads without knowing which specific service or product a visitor is looking at on your site. That is pretty much just blasting people with information on products they probably won’t use or need.

Google has launched a new feature called Dynamic Search Ads that essentially are remarketing adverts that automate themselves. Google goes through your site with a fine-tooth comb and then automatically generates search terms that match what is on your site. They are useful for filling in the gaps of keyword campaigns to make sure you get the most amount of relevant foot traffic onto your website and the best results for your ROI (return of investment)

There is some urgency when it comes to managing high-performing adverts for your business, but who has time for that? This feature allows you to run promotions, update coupons codes, and tweak ad text accordingly and with no fuss. Google has also introduced a handy set of scripts that you can implement and update as copy every time you need it.

There is nothing more frustrating than pay for leads that have gone missing. Missing out on an opportunity to advertise can be aggravating, but scheduling your adverts ahead of time takes the stress out of remembering to do it.

By being relevant and regularly updating your customers, scheduling will improve by about 60% in cost per acquisition under advanced campaigns.

Google is one of the most used search engines that receive more than 4.5 billion search queries in one day. Google ads platform has been around for decades, giving the seniority in some area of paid advertising.

Google is a source used by people all around the world that ask questions and answer with a combination of organic results and paid advertisements.
If you are using PPC to advertise your services and products, then Google Ads should be part of your paid strategy.

These standard terms will help you set up, manage, and optimize Google Ads. Some of them are specific to Google Ads, while others are related to PPC generally. Either way, you will need them to run an effective ad campaign such as: