What is SEO?

SEO stands for Search Engine Optimisation. This is the process of optimising content on a website and creating backlinks in order to increase your website’s rankings for certain desired keywords.

SEO CONSISTS OF TWO ASPECTS

ON PAGE SEO

The content that is created on the website is referred to as on page optimisation which will include things like your pages meta title, meta description, h1 titles and the actual paragraph content itself. When it comes to ranking for a keyword, a must is to have those keywords featured quite a few times on that page.

OFF PAGE SEO

Content from the website that is then placed on various blog directories and directory submissions is referred to as backlinking. Through the use of smart backlinking Google determines which keywords your site is more relevant for.

Here are 2 great videos which explain the seo process really well

Here's an advanced video
which will tell you more about SEO

Here's a shorter video
which will covers the basics of SEO

The 2 main differences between SEO and Google Search Ads

PAID VS UNPAID

They are Apples and Oranges but Google Ads works on a pay per click basis vs traffic from SEO is free.

takes time

Good SEO takes time, the standard time for ranking a keyword is 3-12 depending on the competitiveness of that keyword which Google ads can rank you straight away.